The goal: Expand the repository by opening it up to public submissions and add a search bar and some better categorical organization.
In 2010, the crew launched a $1,500 Kickstarter campaign. Eventually, he and his co-founders began uploading icons from many of the existing emoji galleries to create a formal registry. That made his job of telegraphing simple concepts in PowerPoint presentations a lot more complicated. While working as an architect at Gensler in Santa Monica, he realized that despite some book-based collections of symbols provided by the likes of AIGA and the National Parks Service, there wasn’t a common repository for things like “bicycle” or “picnic area” anywhere online. Instead, Boatman and his cofounders, Scott Thomas and Sofya Polyakov, re-geared their profit potential in a way that will let them expand.īoatman helped spot the need for a Noun Project back in 2005. “We originally thought the database symbols would be a great resource but then we were going to use it to sell T-shirts.” It’s the sort of murky brainstorm that, if continued without any sort of adjustment, would have tanked their little startup–or at least doomed it to obscurity.
Noun Project’s initial idea for generating consistent revenue didn’t exactly equate to an image of a bright light bulb popping on. You also need a super-smart business model. In the business world, it isn’t enough to just create a smart product. The model has helped the Noun Project dramatically increase revenue, and the company expects to turn a profit for the first time this year. For instance, Squarespace, a major web publishing platform, announced today that it will be using the library to launch its own DIY logo builder. The Noun Project has launched its own API, which allows fans who have a paid subscription to the service to incorporate their icons directly into webpages, mobile apps, video games, and other image driven products, without attribution.
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